Digital Marketing

Digital Marketing Course Content

Digital Marketing Introduction

  • What is Digital Marketing?
  • Why Digital Marketing?
  • Digital Marketing platforms?
  • Digital Marketing Strategy
  • Types of Digital Marketing – Organic & Paid
  • Digital Marketing VS Traditional Marketing
  • How is it different from traditional marketing?
  • ROI between Digital and traditional marketing?

Understanding the Website

  • What is a website
  • Types of websites?
  • Static Website
  • Dynamic Website
  • E-Commerce Website
  • Domain Booking
  • Web Hosting Purchase
  • Website Architecture

Website Creations

  • Blogger
  • WordPress

Keyword Selection Strategies

  • Keyword Analysis
  • Keyword Competition

Search Engine Optimization (SEO)

  • What is SEO?
  • How do search engines work?
  • SEO Tools
  • Web position Analysis
  • Competition Analysis
  • Google Algorithms and Updates

On Page Optimization

  • Title Tag
  • Meta Description
  • Meta Tags
  • Canonical form
  • Alt Tag
  • Anchor Text
  • Header Tag
  • Robots.txt
  • Xml Sitemap
  • Redirections ( 301, 302)
  • 403 Forbidden
  • 404 File Not Found
  • Webmaster
  • Google Analytics

Offpage Optimization

  • Search Engine Submissions
  • Backlink Submission
  • Social Bookmarking
  • Classified Submissions
  • Article Submissions
  • Content Marketing
  • Image Marketing
  • Video Marketing
  • Video Strategy
  • Event Creations
  • Question And Answers

Social Media Optimization (SMO)

Google+

  • Set-up and usage
  • Company profile
  • Communities Creations
  • Promotions
  • Event Creations

Facebook

  • Profile Creations
  • Creating groups and pages
  • Tips and Guides
  • Posts And promotions
  • Events Creations
  • Video Marketing
  • Promotional Techniques
  • Integration Techniques

Twitter

  • Set-up and usage
  • Tips
  • Promoted Tweets
  • Video Marketing
  • Promotional Techniques
  • Integration Techniques
  • Analytics

LinkedIn

  • Profile Creations
  • Company Page Creations
  • Tips and Guides
  • Linkedin posts
  • Linkedin promotions
  • Linkedin Groups
  • Video Marketing
  • Promotional Techniques
  • Integration Techniques

Instagram

  • Integration Techniques
  • Promotional Techniques

Search Engine Marketing (SEM)

Introduction to SEM

Google Adwords
  • Search Advertising
  • Display Advertising
  • Mobile Advertising
  • Video Advertising
  • Shopping Advertising
  • Report generation
Google Adwords Express
  • Setup
  • Google Mapping Ads
Bing Ads
  • Setup
  • Marketing

Social Media Marketing (SMM)

Introduction to SMM

Facebook
  • Sing up
  • Payments Methods
  • Paid Promotion
  • Video Ads
  • Event Marketing
Twitter
  • Set-up and usage
  • Tips
  • Promoted Tweets
LinkedIn
  • Setup Paid Ads
  • Linkedin Post promotions
  • LinkedIn Paid Campaigns

Affiliate Marketing

  • What is Affiliate Marketing
  • Components of Affiliate Marketing
  • Affiliate marketing types
  • Affiliate marketing tools
  • Earning Techniques

Email Marketing

  • How Email Marketing Works?
  • Types of emails
  • What to write
  • How to write
  • list creation
  • Creating e-mailers
  • Tracking emailers
  • Create Template
  • Reporting

Mobile App Promotions

  • Android Apps
  • iPhone Apps
  • Marketing Strategies
  • Marketing Tips

Certifications

  • Google Partners
  • Search Advertising
  • Display Advertising
  • Mobile Advertising
  • Video Advertising
  • Shopping Advertising
  • Google Analytics
  • Social Media Marketing Certification

Reporting

  • Google Webmasters
  • Google Analytics

Tools

  • Alexa
  • VIDIQ
  • AddThis
  • Pinterest
  • MOZ
  • Online Earning Types

Google Adsense

  • Content Marketing
  • Video Marketing

Affiliate Marketing

Freelancing

Entrepreneur

Resume Preparation Guidance

Mock Interviews

Interview Tips

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